The full version of the video, with more research and footage than the earlier video.
There once was a bird and this bird wanted more than anything to be heard by the flock.
So the Content Marketing Association created a short video to explain the world of storytelling - how compelling content effectively engages with brands and organisations audiences.
Embracing all communications channels, from magazines and TV to games and mobile apps, if customers are emotionally involved with a brand, you will not only have their attention but you'll have their custom.
To find out how to tell your story go to www.the-cma.com
The video was created and produced by Group FMG - http://www.groupfmg.com/