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Storytelling - How compelling content engages with brands audience (Full version)

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The full version of the video, with more research and footage than the earlier video.

There once was a bird and this bird wanted more than anything to be heard by the flock.

So the Content Marketing Association created a short video to explain the world of storytelling - how compelling content effectively engages with brands and organisations audiences.

Embracing all communications channels, from magazines and TV to games and mobile apps, if customers are emotionally involved with a brand, you will not only have their attention but you'll have their custom.

To find out how to tell your story go to www.the-cma.com

The video was created and produced by Group FMG - http://www.groupfmg.com/

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